If not, it should be. A potential client or existing client today can view your law firm’s website via a mobile apparatus (like a smartphone) or a desktop device. Today, more and more people are accessing the web via mobile devices as opposed to desktop devices.
This means your law firm website has to be optimized for mobile.
What Does Optimized for Mobile Mean?
In short, it means your legal website has to look outstanding when viewed on a mobile device. At the very least:
- Images on a mobile device have to look clean and sharp,
- Content has to be large enough so that it’s readable,
- Menus have to be understandable and accessible, and
- Contact phone numbers have to be clearly designated and reachable.
Say, for example, you have a potential client that is riding on a bus or train. That person must be able to understand your services and know how to contact you, much more if he or she is sitting at home on a desktop computer.
Does Mobile Really Come First?
Yes. Consider some of the following statistics:
- Currently around 92% of internet users rely on a mobile device to surf the web,
- A little over half of all web traffic comes from mobile,
- Just under 60% of internet users feel more attached to a company or firm if it has a strong mobile presence, and
- The average mobile bounce rate is 67.4%, while the average desktop bounce rate is only 32%.
As to the latter, this means that internet users are more likely to leave a mobile page than one viewed on a desktop. A result is that your firm must have a website that is optimized for mobile so that potential clients do not leave your site quickly and turn to a competitor.
How Can You Boost Your Mobile Presence?
The following are a few quick tips that you can employ to help ensure that your firm’s website is performing well for mobile:
- Test your site on mobile device (for example, if you change any web content or make a new page, view it on mobile to make sure everything is clear and readable),
- Turn off any pop-ups, and
- Make sure your content is large enough for someone to read.
With regards to content, please keep in mind that mobile screens are small. You have to adjust your text size so that mobile users can clearly read your content.
Defacto Digital is Here to Help!
Defacto Digital has been helping attorneys and law firms build a successful web presence for over 20 years. Our team stands ready to help you either create your first virtual office or make your existing website more accessible, rewarding, and effective.
Our websites are created by a skilled website developer with years of experience. The content for your site is drafted by a licensed attorney (turned legal marketer) who knows how to connect with clients and clearly communicate legal issues.
Simply contact us today and let us begin to market your firm in the direction that it wants to go…up! No matter your practice area, we’ve got you covered. Websites that work, always!