According to the American Bar Association, blogging is still an effective way to communicate legal concepts and develop new clientele and a strong network. But only 37% of law firms have or maintain a blog. The reality is that if your firm isn’t blogging, you’re missing out on a great way to attract new clients.
How Can a Blog Help Your Law Firm?
You should include writing legal blog posts in your firm’s content marketing plan. This is because a blog can serve useful in:
- Helping new clients find you online,
- Boosting your reputation, and
- Showcasing your experience and legal knowledge.
When it comes to existing clients, your blog can also:
- Answer questions,
- Solve problems, and
- Provide reasons why your clients should use your services again.
Of course, your law firm’s website is your powerhouse when it comes to marketing. But a blog provides an effective “one-two punch” that really brings your marketing plan home.
How Can You Draft Effective Legal Blog Posts?
There are definitely some tools of the trade when it comes to using a blog post to capture a reader’s attention. Some of the main ones to capture new legal clients include:
- Answer a question – Don’t just write on a legal issue. Rather, make sure you answer an important question that a new client might have. Your information then becomes something of value that a reader receives for free.
- Button it up – Keep your posts simple. Don’t try to capture every client’s attention all at once. Focus on one topic or question. You will speak to everyone’s issues by blogging in a persistent and continuous manner.
- Avoid legalese – Your readers are most often potential clients and not other attorneys. Make sure non-lawyers will understand your writing and the content that you are generating.
- Inform on updates – Yes, it’s great to answer questions, but make sure you use your blog posts to also inform clients on any new legal updates. Updates can include such things as changes in the law, a court’s calendar, your office environment, or the legal industry.
What if You’re Too Busy with Clients?
Contact us and let us help! Your clients are your number one priority. You never want your blogging efforts to get in the way of the true aim of your practice…helping your clients with legal issues and questions. If you find that you simply don’t have the time to maintain a well-written blog, simply reach out to us and let’s talk!
Defacto Digital is Here to Help!
Defacto Digital has been helping attorneys and law firms build a successful web presence for over 20 years. Our team stands ready to help you either create your first virtual office or make your existing website more accessible, rewarding, and effective.
Our websites are created by a skilled website developer with years of experience. The content for your site is drafted by a licensed attorney (turned legal marketer) who knows how to connect with clients and clearly communicate legal issues.
Simply contact us today and let us begin to market your firm in the direction that it wants to go…up! No matter your practice area, we’ve got you covered. Websites that work, always!