The answer really depends on your marketing goals. If you need a site simply for someone to verify that you’re a real practicing attorney, then not that much (meaning about $1,000 to $2,000). But if you want a site that will serve as a true marketing tool and generate new leads so that you can grow your business…then the answer is around $6,000 to $12,000.
What Factors Should You Think About for Your Firm’s Website?
There are several key factors to keep in mind when you are contemplating creating a new legal website or modifying an existing site. These are:
- Content: There is a science to drafting content for any website. You want content that ranks well with Google’s algorithms so that you rank higher in search results. It will cost you additional money to hire an experienced copywriter to draft your content, but it’s usually worth it.
- Advanced Functionality: A law firm website that helps build business should meet certain functionality requirements, like a payment portal so clients can pay their bills with the ease of a credit card. Typically, you’ll need an experienced website developer to help ensure your firm’s site has the functionality features that best meets your marketing needs.
- Customization: As with functionality, a customized site that checks all the boxes on your ideal website list will require a web developer. You can get by with a basic site, but do you want just an ordinary virtual front office?
- Design: This is similar to customization. You can get a basic design at a relatively cheap price. But again, you’re left with a basic design. If you want a more dynamic site with engaging features, plan on spending more money.
“Law Firm Business Card Site” vs. Marketing Tool
We like to use the phrase “law firm business card site” when referring to a basic legal website. This is because some lawyers just want a website address that they can stamp on a business card.
A client or potential client can then look on a business card, type in an URL, and gain access to the attorney’s bio or ensure that they dealing with a legitimate legal professional.
If this is what you’re after, then you can probably get by with spending $1,000 to $2,000 for your website needs. Keep in mind though that the site will be a basic one with:
- average content that doesn’t rank well,
- little advanced functionality, and
- a basic design with little customization.
But if you want a law firm website that can serve as a legitimate marketing tool, then plan on spending between $6,000 to $12,000.
A solo firm with one location will generally fall on the lower end of this spectrum. A firm with several attorneys with more than one office might fall on the higher end.
By investing more on a site, you’ll get a well-designed site that blends great content with key functionality requirements and high customization.
Defacto Digital is Here to Help!
Defacto Digital has been helping attorneys and law firms build a successful web presence for over 20 years. Our team stands ready to help you either create your first virtual office or make your existing website more accessible, rewarding, and effective.
Our websites are created by a skilled website developer with years of experience. The content for your site is drafted by a licensed attorney (turned legal marketer) that knows how to connect with clients.
Simply contact us today and let us begin to market your firm in the direction that it wants to go…up! No matter your practice area, we’ve got you covered. Websites that work, always!