Do You Need to Know Your Law Firm’s Website Audience?
The answer is a 100% yes. Once you know your audience, everything else about your firm’s website falls into place, including things like your site’s structure, content, and design. Think of a letter you write on behalf of a client. There’s no way you’ll write an effective personal injury demand letter if you think your...
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How Much Should You Pay for a Law Firm Website
The answer really depends on your marketing goals. If you need a site simply for someone to verify that you’re a real practicing attorney, then not that much (meaning about $1,000 to $2,000). But if you want a site that will serve as a true marketing tool and generate new leads so that you can...
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Does Your Law Firm Need a Website? The ABA Says Yes!
The American Bar Association recently published its Legal Technology Resource Center’s 2021 Legal Technology Survey Report. In particular, the report looked at a law firm’s need for such marketing tools as a website, blog, and social media channels. The results overwhelmingly show that today’s attorney must increasingly look to the web to effectively reach new...
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