Do You Need to Know Your Law Firm’s Website Audience?
The answer is a 100% yes. Once you know your audience, everything else about your firm’s website falls into place, including things like your site’s structure, content, and design. Think of a letter you write on behalf of a client. There’s no way you’ll write an effective personal injury demand letter if you think your...
Read More
How to Tailor Your Law Firm’s Web Content Given Google’s New Algorithm
Google recently began what it’s calling the “Helpful Content Update.” The “Update” essentially represents a new algorithm that will have a direct impact on the search results for your law firm’s website and web copy. If you want to appear at the top of a “Google search,” you really can’t ignore the new campaign. Rather,...
Read More
4 Simple Legal Content Tips to Boost Your Website Rankings
Yes, your law firm needs a website. Check. But now comes the time when you have to fill it with content. No law firm should be satisfied with just any legal content. Rather, you want content that helps your website work for you as a marketing tool. One way to accomplish this goal is to...
Read More
How Much Should You Pay for a Law Firm Website
The answer really depends on your marketing goals. If you need a site simply for someone to verify that you’re a real practicing attorney, then not that much (meaning about $1,000 to $2,000). But if you want a site that will serve as a true marketing tool and generate new leads so that you can...
Read More
Does Your Law Firm Need a Website? The ABA Says Yes!
The American Bar Association recently published its Legal Technology Resource Center’s 2021 Legal Technology Survey Report. In particular, the report looked at a law firm’s need for such marketing tools as a website, blog, and social media channels. The results overwhelmingly show that today’s attorney must increasingly look to the web to effectively reach new...
Read More