Your website is your virtual office. You want one that will help attract clients, not deter them. A good, well-designed website will help accomplish this goal. If you’re refreshing your legal website, or starting one from scratch, here are five tips to help your law firm make a statement.
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Create an Easy User Experience
You want to create a legal website that is easy for people to use and navigate. Try to answer questions or provide information with as few clicks as possible. Websites that are complex or try to do too much will result in a potential client moving on to the next firm in their search results.
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Incorporate Testimonials
Happy past clients will help attract new clients. Your law firm’s website should include a section with client testimonials. If you don’t have any, reach out to a few of your most loyal clients and ask if they can say some kind words about your services.
You should include a testimonial section on your homepage and three solid testimonials should get the job done. If you want to add more, you can include a designated “Testimonials” page on your site.
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Don’t Ignore Aesthetics
Of course, the content on your website is important for it conveys your overall messaging. But don’t lose focus on the overall look of your site. Go for a clean site that incorporates a few pictures. You can find a host of quality pictures on websites like www.istockphoto.com.
You should also use strong branding on your law firm’s website. Include your law firm logo and display brand colors across your site. Both of these give a great sense of professionalism and unity.
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Make it Mobile Friendly
A potential client or existing client today can view your law firm’s website via a mobile apparatus (like a smartphone) or a desktop device. Today, more and more people are accessing the web via mobile devices as opposed to desktop devices. This means your law firm website has to be optimized for mobile.
Need some convincing? Consider the following statistics:
- Currently around 92% of internet users rely on a mobile device to surf the web,
- A little over half of all web traffic comes from mobile, and
- Just under 60% of internet users feel more attached to a company or firm if it has a strong mobile presence.
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Make Your Website Responsive and Fast
A fast, responsive website is necessary to help keep potential clients on your website. If your legal website suddenly crashes or pages load slowly, viewers won’t stay interested and they won’t care about the quality of your legal services. Even a website with a great design will score poorly if the site doesn’t function properly.
Questions?
Defacto Digital is Here to Help!
Defacto Digital has been helping attorneys and law firms build a successful web presence for over 20 years. Our team stands ready to help you either create your first legal website or make your existing website more accessible and effective.
Our websites are created by a skilled website developer with years of experience. The content for your site is drafted by a licensed attorney (turned legal marketer) who knows how to connect with clients and clearly communicate legal issues.
Simply contact us today and let us begin to market your firm in the direction that it wants to go…up! No matter your practice area, we’ve got you covered. Websites that work, always!